What Makes a Great OPE Job Posting? Examples That Actually Work
In the competitive Outdoor Power Equipment (OPE) industry, a great job posting is your first—and often only—chance to attract skilled candidates. But not all job ads are created equal. A poorly written post can deter qualified technicians, while a clear, engaging one can make your dealership stand out.
So, what separates a great job posting from the rest? Let’s break down the key elements, from structure and keywords to tone and appeal, with examples that actually work.
1. Start with a Clear and Specific Job Title
Your job title is the first thing candidates see, so it needs to grab attention and communicate the role clearly. Avoid generic titles like “Technician Wanted” that don’t convey enough information.
Example of a Great Job Title:
“Certified Small Engine Technician – Competitive Pay & Benefits”
Why It Works:
- Clarity: Candidates immediately know the role and required qualifications.
- Appeal: Highlighting perks like pay and benefits attracts more interest.
Pro Tip: Include keywords that candidates are likely to search for, such as “small engine,” “technician,” or “outdoor power equipment.”
2. Structure Your Job Posting for Easy Reading
A well-structured job posting is easier to read and more likely to keep candidates engaged. Use headers, bullet points, and concise paragraphs to organize your content.
Key Sections to Include:
- Job Title and Overview: Start with a brief summary of the role and why it’s a great opportunity.
- Responsibilities: Use bullet points to outline the key tasks.
- Qualifications: Clearly list required and preferred skills or certifications.
- Benefits: Highlight what makes your dealership a great place to work (e.g., competitive pay, training opportunities, flexible schedules).
- How to Apply: Provide simple, clear instructions for submitting an application.
Example – Responsibilities Section:
- Diagnose and repair small engine equipment, including lawnmowers, chainsaws, and generators.
- Perform routine maintenance and inspections.
- Maintain accurate repair logs and communicate findings to customers.
Why It Works:
- Specificity: Candidates know exactly what the job entails.
- Clarity: Bullet points make it easy to scan and understand.
3. Use the Right Keywords
Many employers overlook the importance of keywords in job postings. Including industry-specific terms ensures your post appears in relevant searches and attracts the right candidates.
Examples of Effective Keywords:
- Small engine repair
- Outdoor power equipment technician
- Diagnostics and troubleshooting
- Briggs & Stratton certification
- Kohler engine repair
Pro Tip: Keywords should appear naturally in your job description, especially in the title, responsibilities, and qualifications sections.
4. Strike the Right Tone
The tone of your job posting sets the stage for how candidates perceive your dealership. A professional yet approachable tone works best for attracting skilled technicians.
What to Avoid:
- Overly formal language that feels cold or intimidating.
- Casual or vague language that fails to convey professionalism.
What to Do Instead:
- Be enthusiastic about the opportunity.
- Show that you value your employees by highlighting benefits and growth opportunities.
Example – Job Overview:
“Are you a skilled technician looking for a rewarding career in the outdoor power equipment industry? Join our team at [Dealership Name], where we value your expertise and offer opportunities for growth, competitive pay, and a supportive work environment.”
Why It Works:
- Welcoming Tone: The language feels inviting and encouraging.
- Focus on Value: It highlights what the dealership offers to the candidate.
5. Appeal to Skilled Candidates with Benefits and Growth Opportunities
Top technicians have options, so your job posting needs to stand out by offering more than just a paycheck. Highlight the benefits and opportunities that make your dealership a great place to work.
Examples of Benefits to Include:
- Competitive hourly pay or salary
- Health insurance, retirement plans, or paid time off
- Opportunities for certification and on-the-job training
- Flexible schedules or work-life balance initiatives
Example – Benefits Section:
What We Offer:
- $25–$30/hour, based on experience
- Health insurance, 401(k), and paid time off
- Paid certification programs (Briggs & Stratton, Kohler, etc.)
- A supportive team environment with opportunities for career growth
Why It Works:
- Transparency: Candidates know what to expect.
- Appeal: Highlighting certifications and growth opportunities shows you’re invested in their development.
6. End with a Strong Call to Action
A great job posting ends with clear instructions on how to apply. Make it easy for candidates to take the next step.
Example – Call to Action:
“Ready to join our team? Apply today by submitting your resume and a brief cover letter to [email address] or through our online application portal at [website link]. We look forward to hearing from you!”
Why It Works:
- Clarity: Candidates know exactly what to do next.
- Encouragement: The tone is positive and welcoming.
Final Thoughts
A great OPE job posting is more than just a list of requirements—it’s a tool to attract skilled candidates and showcase why your dealership is a great place to work. By focusing on structure, keywords, tone, and benefits, you can create job ads that stand out and connect with the right talent.
Ready to find your next great hire? Post your job on OPEjobs.com today and reach skilled technicians who are ready to join your team!
