Why You’re Not Finding Qualified Techs (And What to Do About It)
By Employer Resources, OPE Industry Insights

Finding skilled technicians in the Outdoor Power Equipment (OPE) industry can feel like an uphill battle. But the truth is, the issue may not be a lack of talent—it could be how you’re approaching the hiring process. Below, we’ll break down the most common barriers and provide practical solutions to help you attract and retain top-tier technicians.

1. Unrealistic Job Descriptions

One of the biggest mistakes employers make is crafting overly demanding or vague job descriptions. If your posting asks for extensive experience, niche certifications, and a laundry list of skills, you might be unintentionally turning away great candidates.

What You Can Do:

  • Prioritize What Matters: Focus on the must-have skills and experience for the role. Avoid listing unnecessary qualifications that could discourage potential applicants.
  • Be Transparent: Clearly outline job responsibilities, growth opportunities, and company culture. This helps candidates understand what to expect.
  • Highlight Benefits: Mention perks like training opportunities, competitive pay, or flexible schedules to make the role more appealing.

2. Limited Job Exposure

Even the best job description won’t work if the right people don’t see it. Posting on general job boards or relying solely on word-of-mouth limits your reach and might not connect you with qualified OPE technicians.

What You Can Do:

  • Leverage Industry-Specific Platforms: Use targeted platforms like OPEjobs.com to reach technicians who are actively searching for roles in the OPE industry.
  • Expand Your Reach: Post openings on social media platforms like LinkedIn, Facebook, and Instagram. These channels can help you connect with both active and passive job seekers.
  • Optimize Your Listings: Ensure your job postings are well-written, easy to understand, and include keywords that technicians might search for.

3. Not Offering Competitive Pay and Growth Opportunities

In today’s competitive market, technicians have options. If your compensation package is below industry standards or you’re not offering opportunities for growth, you’ll struggle to attract top talent.

What You Can Do:

  • Research Pay Rates: Stay updated on industry benchmarks and ensure your pay is competitive. Offering just a little more than the average can make your posting stand out.
  • Offer Growth Paths: Technicians value opportunities to advance their skills and careers. Provide training programs, certifications, or clear promotion pathways to show you’re invested in their future.
  • Promote Work-Life Balance: Benefits like flexible hours, paid time off, and health insurance can make a big difference in attracting and retaining employees.

4. Upskilling Your Current Team

Sometimes, the best solution is already within your organization. Upskilling your current employees can fill skill gaps while boosting morale and loyalty.

What You Can Do:

  • Provide Training Opportunities: Partner with trade schools, offer online courses, or bring in industry experts to train your team.
  • Encourage Certifications: Support your technicians in earning certifications that enhance their skills and benefit your business.
  • Mentorship Programs: Pair experienced techs with junior staff to encourage knowledge sharing and skill development.

5. How to Post Jobs Effectively

Posting a job is more than just writing a description and hitting “publish.” To attract the right candidates, you need a strategic approach.

What You Can Do:

  • Craft Attention-Grabbing Titles: Use clear, compelling titles that immediately communicate the role. For example, “Certified Small Engine Technician – Competitive Pay & Benefits.”
  • Highlight Your Unique Selling Points: Why should someone work for you? Showcase your company culture, benefits, and growth opportunities.
  • Post on the Right Platforms: Industry-specific platforms like OPEjobs.com ensure your job reaches skilled technicians.
  • Follow Up Quickly: Respond promptly to applications to show candidates you’re serious and engaged in the hiring process.

Final Thoughts

Finding qualified technicians doesn’t have to be a struggle. By refining your job descriptions, increasing your job exposure, offering competitive pay and benefits, and investing in your current team, you’ll set yourself apart as an employer of choice in the OPE industry.

Ready to find your next great hire? Start posting on OPEjobs.com today and connect with the talent you’ve been searching for!